Welcome to CWC Web Development!
CWC Web Development aims to provide great websites to our customers, basic free sites for not for profits and advice, suggestions and tools for anyone deloping their own web sites.
CWC Web Development aims to provide great websites to our customers, basic free sites for not for profits and advice, suggestions and tools for anyone deloping their own web sites.
So now we have a site online that looks in a reasonable state with some decent starting point content, it's time to start promoting it. The first point is making sure it is in the index by the search engines and if its not submitting it to them
Google: Check, 16 pages
Yahoo: Check, 1 page
Dogpile: Check, 1 page
Live Search: Nope, Submitted it here.
Excite: Check, 1 page
And some of the social sites:
del.icio.us - added
Stumble Upon - added
The next step (and this will take about a month) is to chase link exchanges. As good starting point we want 75 inbound links from other sites round the net. At this point these are just general links with the word lighting somewhere in the link, linking to the main page. When you are looking for them here are some good guidelines:
1. Make sure the sites are related to yours
2. Make sure the anchor text includes on of you keywords
3. Deep Links - if the links are specific to a topic link it to the right page on your site.
4. Domain And Page Authority - Higher the pagerank the better.
5. Make sure the links do not contain the NoFollow command.
6. Having the surrounding text on topic is said to help.
7. Link Position - the closer to the top left the better.
8. The smaller the number Of outbound links the better.
9. Link Age - The longer the link has been around the better
10. The longer the domain has been around the better
11. If the link is one way rather than reciprocal it's better.
12. Page Content - Have a judge of the page you are trying to get a link on. Is it a link farm or is it good content?
13. Frequently updated pages are better
Get linking...
Not that your content is ever done but although I haven't quite got to the end of my list it is time to start getting some inbound links. So in the next day or two I'll post about how to go about that and start to do it for my site. In the mean time a few stragglers have found my site and google has indexed most of my pages. And yes, there has been a few clicks, enough to bring me to just under 10% of my goal of being profitable already, much better than I would have expected. 18 days in of 90 days. I think we should be alright.
About 3/4 of the way through the first lot of content. For some reason we have already had two clicks and google has picked us up so we are listed now. It's against googles TOS to disclose how much you are getting but with the two small clicks we are 2.5% of our way to a profitable website.
Before put effort into publicising the site it's a good idea to get some starting content. 25 pages of 500+ words is a good starting point. Over the long run you are going to fill in all the gaps but it's best to start with the pages that are going to be the most popular. To find this out there are a few keyword tools out there on the web that can help you find what terms are most search for and thise are normally the best pages to start with:
Keyword Tools:
The domain name
If you hadn't picked one up earlier from step 2, the now is a good time to get to buy a new domain name. This is another one you shouldn't over think. Search for one that is as short as you can with your topic in the title. There are a few little hints that can help. If you are using multiple words the put a dash (-) between them and I tend to favor .com's if I can get them but I do like .info's too and they are both $10 a year so that's not to hard to recover.
After a bit of work in the thesaurus and lots of already taken options, I came across www.lighting-bible.com and registered it.
Hosting
Choose what hosting you like but we have been around a while and godaddy's seems to be the best option for a low cost starting out option with some room to grow. They have a deluxe plan for $7 a month and you can have unlimited domains, which if you are repeating this is a great option. get what you want, but I would use that as a bit of a benchmark. They also have the added benefit of if you sign up you get your hosting for two bucks. So for our little experiment that's what we'll use.
Yuck... we've spent some money
I case you hadn't read the previous post ( and I suggest you do) , if you do want to make a profit the easiest way to do it is spend as little as possible, so if you see us spending money you'll know it's the bare minimum you can spend to be successful. So we have forked out 79.68 for the hosting for a year + 1.99 for the domain which is 81.67 for the year which works out at about $20 for our 90 day experiment. Doesn't seem so hard now does it, but thats the trick. If you spend some time now and $20 make a profit you can almost forget the website and your costs will stay the same and your income will slowly creep up and you can repeat it over and over. That should be all we need to spend so lets see if we can recover our money.
There's nothing there yet but you can check it out - lighting-bible.com
The Layout
Now this is an easy one. The trick here is to keep it simple. Users are not going to come to your site because it looks good, they re coming to get some information from it. And they are not going to wait for the information so keep it small to make sure it loads quickly. I think a logo its great, but don't fill your page with pictures, you want it to load quickly. You also want to keep it easy. If the navigation etc is too complete people will give up, so make it easy to read. Browse through some CSS Templates and pick one quickly, don't waste to much time on this. Your readers don't care if its blue or green just that its has what they are looking for and it's simple, loads quickly and they can find what they want when they are there.
Now I tend to favour a certain layout to get the most of the sites:
Lets see if we can find one: After about a half hour or so I found one called fastforwardthink that should do nicely.
Navigation Design
Ok, now is when you need to start thinking about content and which categories your topic can be divided into, yo get a navigation menu. Now there are some common items you should have on there 1) Home - A link that takes them back to the main page and 2)Links or Resources - A page for links to other sites. Some people also like to add forums and contact pages. But for lighting I'm going to go with
Step two is optional but it can help a lot if you do manage to do it, but it can take a little time so it's a good idea to start it early.
Grabbing a used domain name
A reputable domain with inbound links takes a while to build and has an inherent value that you can make use of. Thousands of domains name expire every day and some of these still have a good page rank, inbound links and are indexed in the search engines. Th hard part is trying to find on of these on your topic and getting it at a good price. Remember any money you spend you have to earn.
Where to find one
The best source we have found is the domain name aftermarket (tdnam). It's not free but I don't think the $5 is a bad deal to sign up. The other good thing is you can browse round before you sign up, so don't sign up until you see a domain you want to buy. First of I jumped into tdnam and did a search for all domains with out topic in the title - "lighting". Now that has returned 800ish results.
Wheat from the chaff
So you have 800 possible domain names from this tool, how do you know which ones are good. We tend to do a pass through each of these to see what the page ranks of each are (pagerank is googles 0-10 rating of the quality of sites). Now we grab these 100 at a time and run them through this tool - PageRank Lookup. That give us a pagerank for each one and we pick out the ones with a higher ranking. Now amongst the 800 possible domains only 4 had a rating above 0
Well it's day 1 and if we are to cover this in 90 days we don't have a second to lose. Now, yes I do have a day job and writing this blog is not it, as I am sure most first timers do. Now you can do this and a day job, no problem, but the first week or so is a lot of work so be prepare for some after hours work or take a weekend and lock yourself in your study to get through the first steps as quickly as you can.
The common answer not always the best
Now we are here to make a profitable website so you need have a bit of flexibility on the topic. It is true what people say that the hobbies you are interested in are the easiest to write about. Easiest does not always equate to profitable, but it does equate to you being more interested into follow through on the project. so take it into account when following the rest of this.
Other than that people always tell you to find a niche. This one I agree on. Don't try to take cover every bit of information that ever existed. Find on small section of it and get good at it.
What are we searching for?
We are looking for the magic combination of
We have had this little formula, well... a method, that has worked really well to develop a profitable website in around 90 days and since developing rather than owning profitable websites are not our core business we thought we'd share our method with you.
We were discussing how best to do this and we though the best way to write about this was for us to do it right here in our blog, spacing it out over the 90 days and that way if you, our readers, are adventurous you can follow along and ask questions and have your own site done in that time, and if your not adventurous you can see how it goes before you use it.
Profitable, thats a big term
Now not to mislead you, this isn't a get rich or even a get rich quick scheme, it's about how to get more money out than you put in. So a lot of our little tips are about cheap sources of the items out can't do without and doing the work yourself rather than hire others. If your doing this to make money, any cent you spend is a cent you have to earn to be profitable. Now as you get a few of these you might be able to splash out and spend money to get a higher return, but we are strong believers in getting a profit first and then using those profits to get more.
Your first web site?
Along these lines, if this is your first web site, do not spend a single cent more than hosting and registering a domain. If your tempted to buy traffic, web development, web templates, content, SEO services etc, then web sites are not for you, I guarantee you that you will spend more money on them than you will earn. Once you've got the first one up feel free to spend the profit on then next site or improving the first but this way you are alway profitable and won't regret doing it.
So what are the 9 Steps?
You'll just have to follow along in the next 90 days to see them. We'll have the first few steps up quickly so watch out.
Design of a site can be one of the trickiest things to get right. How easy a site is to read, understand and its technical usability are one of the more critical elements to a sites success with a user. If they can find the info they want quickly and easily they will be a happy customer and are much more likely to return to the site. When we started out this was one of the trickiest bits and we would spend a long time doing mock ups of different designs. These designs started in HTML and as technology grew and people wanted a design language that they can reuse and Cascading Style Sheets (CSS) emerged. Now we still do a lot of mock ups and design, but now it goes into CSS files and we can reuse it easily.
Why do you care, if we can reuse our designs easily, so can other people, and that means people start trading in designs and even giving away free ones. So you can easily pick up free designs from round the web and use them saving you a lot of time. Here's a few which offer free designs:
<link href="/filename.css" rel="stylesheet" type="text/css">and you should be fine to use the styles within it.
For the average Joe/Janet it takes a good six months to build up the stability and respect of a site. It doesn't matter how much content you have and what it's quality is like, when a search engine finds a brand new site it takes a while for it to creep up the search results. It costs a little more but you can get a head start by purchasing a domain that is already in use, already in the search engines and in some case already has inbound links to it. There are lots of places that offer these services,
If you know what domain name you want try these:
As we are starting out we thought we'd offer some advice to you on how to start out doing web site development. The first and best thing to do is learn html. Most of us here learnt it at UNI but we do have some suggestions on how to start up. There are lots of great sources on the web but nothing beats a book you can read and work along with. And when you have learnt you want that book as a reference (who can actually remember all that info?). We have found the O'Reilly range of programing books to be the best for both starting off and a long term reference and this is their's for HTML. If your serious about developing your own sites get one:
We have had this domain for a month or so and afer a few emails it's obvious that it has been own before by Central Wyoming College Web Development Club:
About them:
"The Central Wyoming College Web Development Club was created to fill a need in our part of the state. CWC offers a great educational curriculum covering several areas of internet web development, and several degree plans.
However, there was not a club or organization on campus that existed to bring together students and interested individuals who wanted to spend more time experimenting with the technology, trying new ideas and methods, and picking the brains of fellow geeks.
This club creates a great opportunity to share information, expand our minds, learn new techniques outside of class time, and focus our work on more personal projects, while increasing our knowledge, helping our fellow students, and going out into the community to help bring more folks into the world of web development.
We hope to make a positive impact in all areas of our work, and bring about new beginnings for novices, and better skills for experienced developers, by creating a brain trust based right here in our back yard."