CWC Web Dev

Before put effort into publicising the site it's a good idea to get some starting content. 25 pages of 500+ words is a good starting point. Over the long run you are going to fill in all the gaps but it's best to start with the pages that are going to be the most popular. To find this out there are a few keyword tools out there on the web that can help you find what terms are most search for and thise are normally the best pages to start with:

Keyword Tools:

• Google's : https://adwords.google.com/select/KeywordToolExternal
• Wordtracker's: http://freekeywords.wordtracker.com/
• SEOBook's: http://tools.seobook.com/keyword-tools/seobook/

So for lighting, for the first 25 pages I'm going to cover:

1. dj lighting
2. led lighting
3. outdoor lighting
4. light bulb
5. lighting fixtures
6. track lighting
7. bathroom lighting
8. solar lighting
9. kitchen lighting
   
10. aquarium lighting
    
11. recessed lighting
12. chandelier lighting
13. emergency lighting
14. low voltage lighting
15. bathroom lighting
16. designer lighting
17. bedroom lighting
18. light switches
    
19. Garage Lighting

and I'll leave some room to cover off some basics to

1. Main page
2. Forum
3. Contact Us
4. resources
5. basic lighting principles
6. a project in the making your own section

Yes, that's a long list and I would to see if I can get through it in a week. I have in the past hire people to do this from elance. For 25 pages you can expect to pay $250+ and they can normally knock them out quite quickly and of a good quality. But that's going to take 9months to a year to recover, so if it's your first site, try and do it yourself.

As your writing try and remember our designing the content checklist.