Step 3 to a proftable website: Site Design

The Layout
Now this is an easy one. The trick here is to keep it simple. Users are not going to come to your site because it looks good, they re coming to get some information from it. And they are not going to wait for the information so keep it small to make sure it loads quickly. I think a logo its great, but don't fill your page with pictures, you want it to load quickly. You also want to keep it easy. If the navigation etc is too complete people will give up, so make it easy to read. Browse through some CSS Templates and pick one quickly, don't waste to much time on this. Your readers don't care if its blue or green just that its has what they are looking for and it's simple, loads quickly and they can find what they want when they are there.

Now I tend to favour a certain layout to get the most of the sites:


Lets see if we can find one: After about a half hour or so I found one called fastforwardthink that should do nicely.

Navigation Design
Ok, now is when you need to start thinking about content and which categories your topic can be divided into, yo get a navigation menu. Now there are some common items you should have on there 1) Home - A link that takes them back to the main page and 2)Links or Resources - A page for links to other sites. Some people also like to add forums and contact pages. But for lighting I'm going to go with
  1. Home
  2. Basic Lighting Principles
  3. Lighting Design
    1. Lighting Atmosphere
    2. Stylish Lighting
    3. Dramatic Lighting
    4. Lighting Tricks
    5. Lighting for Occasions
  4. Lighting by Area
    1. Entrance
    2. Hall
    3. Stairs
    4. Living Room
    5. Dining Room
    6. Kitchen
    7. Bedroom
    8. Bathroom
    9. Kids Room
    10. Garage
    11. Workrooms
  5. Doing it Yourself
    1. lighting Safety
    2. Hardware and electrics
    3. Bulbs
    4. Switches
    5. Accessories
  6. Making your own
  7. Forum
  8. Contact Us
  9. Resources
I'm sure you can come up with a good list for your topic pretty quickly.

Designing the Content
To make this successful you need to plan out what you need to cover on each page. Where not quite up to writing it yet but planning these before hand is a good idea.

Make Sure -
  1. each page has 1-5 keywords that you are targeting
  2. each page has a unique title using some or all of the keywords
  3. your keywords are used in the headings
  4. you use your keywords in bold at least once
  5. you have internal links on your site to the page using the keywords.
  6. your keywords are used 5 - 10 times each in of your content.

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