Step two is optional but it can help a lot if you do manage to do it, but it can take a little time so it's a good idea to start it early.
Grabbing a used domain name
A reputable domain with inbound links takes a while to build and has an inherent value that you can make use of. Thousands of domains name expire every day and some of these still have a good page rank, inbound links and are indexed in the search engines. Th hard part is trying to find on of these on your topic and getting it at a good price. Remember any money you spend you have to earn.
Where to find one
The best source we have found is the domain name aftermarket (tdnam). It's not free but I don't think the $5 is a bad deal to sign up. The other good thing is you can browse round before you sign up, so don't sign up until you see a domain you want to buy. First of I jumped into tdnam and did a search for all domains with out topic in the title - "lighting". Now that has returned 800ish results.
Wheat from the chaff
So you have 800 possible domain names from this tool, how do you know which ones are good. We tend to do a pass through each of these to see what the page ranks of each are (pagerank is googles 0-10 rating of the quality of sites). Now we grab these 100 at a time and run them through this tool - PageRank Lookup. That give us a pagerank for each one and we pick out the ones with a higher ranking. Now amongst the 800 possible domains only 4 had a rating above 0
are trying to achieve - a profit - the cost of these is important. Lightinglandscape is going for $441 - probably a fair price but for our goals not good. aaalightingfx is going for $10 which pretty much the same cost as getting a new domain so thats good. It is however not the best name and it has no alexa traffic rank and only 60 inbound links and none in google. So let's have a look at another tool - the wayback machine. This tool show you the history of websites, you can even have a look at the content. From this tool we can see it started in 2000, the longer a site is around the better and 2000 is good, so good it makes one a little curious why it is only PR1. Looking through it's original content you can see it was a lighting sales site, perfect, later on and for the last few years it does look like a site full of spam though, not a reputation I want to inherit.
So, unfortunately, in this case, it doesn't look like I can nab an old expiring. Oh well, if I can do it the hard long way, you can spend a few more days or weeks looking for the right topic or waiting for the right domain name.
Grabbing a used domain name
A reputable domain with inbound links takes a while to build and has an inherent value that you can make use of. Thousands of domains name expire every day and some of these still have a good page rank, inbound links and are indexed in the search engines. Th hard part is trying to find on of these on your topic and getting it at a good price. Remember any money you spend you have to earn.
Where to find one
The best source we have found is the domain name aftermarket (tdnam). It's not free but I don't think the $5 is a bad deal to sign up. The other good thing is you can browse round before you sign up, so don't sign up until you see a domain you want to buy. First of I jumped into tdnam and did a search for all domains with out topic in the title - "lighting". Now that has returned 800ish results.
Wheat from the chaff
So you have 800 possible domain names from this tool, how do you know which ones are good. We tend to do a pass through each of these to see what the page ranks of each are (pagerank is googles 0-10 rating of the quality of sites). Now we grab these 100 at a time and run them through this tool - PageRank Lookup. That give us a pagerank for each one and we pick out the ones with a higher ranking. Now amongst the 800 possible domains only 4 had a rating above 0
- PR1 - http://aaalightingfx.com/
- PR1 - http://neworleanslighting.com/
- PR1 - http://incandescentlighting.com/
- PR3 - http://lightinglandscape.com/
are trying to achieve - a profit - the cost of these is important. Lightinglandscape is going for $441 - probably a fair price but for our goals not good. aaalightingfx is going for $10 which pretty much the same cost as getting a new domain so thats good. It is however not the best name and it has no alexa traffic rank and only 60 inbound links and none in google. So let's have a look at another tool - the wayback machine. This tool show you the history of websites, you can even have a look at the content. From this tool we can see it started in 2000, the longer a site is around the better and 2000 is good, so good it makes one a little curious why it is only PR1. Looking through it's original content you can see it was a lighting sales site, perfect, later on and for the last few years it does look like a site full of spam though, not a reputation I want to inherit.
So, unfortunately, in this case, it doesn't look like I can nab an old expiring. Oh well, if I can do it the hard long way, you can spend a few more days or weeks looking for the right topic or waiting for the right domain name.
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